Love Couture LA, an emerging fashion brand, and its CEO Alesia Carter are ready to make waves in the fashion world by offering affordable yet fashionable clothes while not adhering to convention. The brand has recently made its summer '14 capsule collection debut on Kickstarter and they suggest you take notice.
LOS ANGELES , March 18, 2014 /PRNewswire-iReach/ -- Emerging fashion brand Love Couture LA is ready to make headlines in the fashion world by recently launching a one-of-a-kind Kickstarter campaign to help achieve its goal of offering "fun, affordable and fashionable" women's clothing. On March 15th, the line launched two capsule collections, Love and Pink Label, via one of the most popular crowdfunding platforms in the world. According to the Chief Designer and Creative Director, as well as CEO and Founder, "The line is a mix of romantic, dreamy, magical and glam. Our Love Couture LA girl is fearless and confident. She goes after what she wants and never gives up."
The line will focus on fun fashion, bright colors, a unique approach and different ornamentation. Comfort will be a key focus with soft knits, loose and flowy tops, and quality fabrics proudly made in Los Angeles . Love Couture LA is inspired by and geared towards the everyday girl, and her budget. The Love collection, for example, is moderately priced below $125. "It's important we stay fashionable, relate-able and relevant without sacrificing both quality and an incomparable overall brand experience. There are a lot of great brands out there, but most of them I can't relate to or can't justify splurging $295 on a top for. They're not a reflection of my lifestyle or story. I know there are a lot of girls in the same boat and that's our driving purpose behind creating something that every girl can be a part of," proclaims the young entreprenuer.
The LA brand is also taking an unconventional approach by creating capsule collections rather than the traditional season collections. "I want to throw some of the fashion rules out of the window to make it more fun and simple. I don't want to be limited to certain colors, fabrics or seasonal trends. I think a girls' wardrobe is ever-changing and we want to keep up with that. So we'll create a new themed capsule collection every 3 months ranging from 10-20 designs," Alesia enthusiastically states. The excitement is well deserved; after 6 years in the making, Love Couture LA is proving to be what they stand for: for the love of fashion, for the everyday girl. The admirable fashion brand will gradually expand to all categories which include shoes, jeans, handbags and accessories, as it continues to grow.
Supporters can reap rewards and be the first to obtain limited edition items such as tote bags, stickers, water bottles and a wide range of tees, tanks, jumpers and tracksuit jackets to add to their wardrobe at discounted prices. The Love Couture LA Kickstarter campaign will run through April 15th. All funds raised will go towards the production of the summer '14 capsule collections. The emerging brand hopes to be the most exciting and fun Kickstarter campaign to date. "My vision is so much bigger than this and I'm happy to share my journey with everyone," states the determined founder. "It's all about making dreams come true and proclaiming who we all are at heart. I want to create clothes that make the everyday girl feel good and inspire her, not take her entire savings just for her to only be able to afford one top."
About Love Couture LA
Created in 2008, Love Couture LA is a contemporary, lifestyle fashion brand that is all about being a fun, glamorous and fabulous girl. Each collection is meticulously designed to be playful and flirty - featuring graphic tees, tanks, jumpers, soft knits and flowy tops. They are inspired to capture the essence and beauty of the everyday girl.
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SOURCE Love Couture LA